Archive for category Marketing

Marketing Information

Websites Made Easy! | Social Media – Join the Conversation | the Marketing Mix Basics of Design – Audience – Layout – Typography – Color A NALS Powerpoint is now available to Tell people about what NALS has to offer. Conference Marketing Do you want to attend the NALS 62nd Annual Education Conference & National Forum […]

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e-Marketing to Increase Membership and Attendance

By Leslie Keys, PP, PLS As business people, we want to use e-marketing as a way to increase our membership and attendance, but our results have been less than dramatic.  What part of the e-marketing puzzle are we missing?  The biggest flaw in e-marketing is assuming that everyone who receives an email will open it […]

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Websites Made Easy!

By Jay Moore, NALS Communications Manager Five years ago there were very few ways for you to create quality websites without having at least a running knowledge of coding and design.  Things have certainly changed.  There are countless services available to help you create a low-cost, high-impact website.  I am not going to cover very […]

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Social Media – Join the Conversation

By Jay Moore, NALS Communications Manager Imagine yourself walking into a massive dinner party with more people than you have ever seen, some you know and some you don’t, all enjoying themselves, talking, telling stories and sharing information.  Amazingly you can hear what everyone is saying at the same time.  You hear some people talking […]

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the Marketing Mix

By Jay Moore, NALS Communications Manager In popular use “marketing” is the promotion of products or services. Many people use it synonymously with advertising, while advertising is an aspect of marketing they are not one in the same. Marketing is a social process which satisfies consumers’ wants or in our case what members or potential […]

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Basics of Design – Audience

By Jay Moore, NALS Communications Manager I know you have all probably worked on some type of flyer or newsletter design sometime in your life. Odds are if you kept it simple it turned out fine and was an alright piece, but if you tried too hard to make it look fancy it may have […]

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Basics of Design – Layout

By Jay Moore, NALS Communications Manager Here are some basics of layout to help you design better promotional materials. I am not going to waste any time today so let’s jump in! Using Borders Borders can be a great addition to a design and you should use them to frame and draw attention to a […]

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Basics of Design – Typography

By Jay Moore, NALS Communications Manager Wikipedia defines Typography as the art and techniques of type design, modifying type glyphs, and arranging type. Type glyphs (characters) are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, line length, leading (line spacing) and letter spacing. […]

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Basics of Design – Color

By Jay Moore, NALS Communications Manager Everyone loves color! But we need to be careful as to what colors we use and when we use them. Here are some more rules of thumb to think about: Know that hue is the actual shade or color itself. Remember that saturation is the relative brilliance or vibrancy […]

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