Entry
Deadline November 1
The
NALS Foundation is pleased to sponsor the NALS Jett Awards. Established
in 1994, and named after NALS founder, Eula Mae Jett, the Jett
Awards is an annual competition in which states and chapters
outline their successful programs and submit them for review
by an Awards Committee. The Jett Awards program was developed
with a two-fold purpose in mind. First to recognize the “best
of the best” programs throughout NALS; and second to provide
a resource of proven successful program guidelines for other
states and chapters to emulate and adapt for their own use.
Effective
state and chapter membership efforts and educational endeavors
are the foundation of success for NALS. Through your efforts,
NALS has excelled in education, certification, and professionalism.
Is
your state or chapter struggling to come up with new programs
or ideas?
Why reinvent the wheel when your state or chapter can access the
Jett Awards library of successful programs? The full Jett Awards
library contents are available for your use. A
catalog is available on-line by downloading this request form.
Has
Your State or Chapter Implemented a Successful Program?
If you can answer yes, then you should share your successful program
with other states and chapters throughout NALS by submitting your
program for consideration for a Jett Award. All entries are classified
first by association type/size. To maintain a level playing field,
NALS states and chapters compete against other states and like-sized
chapters. There are four classifications for all programs:
State: Programs
or campaigns conducted exclusively by state associations.
Large
chapter: Programs or campaigns conducted by chapters
with more than 51 members.
Medium
chapter: Programs or campaigns conducted by chapters
with 26 to 50 members.
Small
chapter: Programs or campaigns conducted by chapters
with 25 or fewer members.
In
addition, programs are categorized in eight general areas, and
are evaluated against other like programs. The eight categories
are:
1. Membership Development
- Successful membership promotion
- Effective use of direct mail
- Recognition of new members
- Rewarding current members
- Retention campaign
2. Association Development
- Enhancement of image
- Bar relations
- Charity events
- Working with a changing membership base
3. Association Enterprises
- Handbook development
- Leadership training
- Nondues income
4. CLE One-Time Program
- Special guest speaker
- Law Day
- Promotion of educational program
- Evaluation of educational program
5. CLE Series of Related Topics
- Court Observance Day activities
- Legal Training Course
- Promotion of educational series
- Evaluation of educational program
6. ALS Certification Program
- Establishing study groups
- Recognition program
7. PLS Certification Program
- Establishing study groups
- Recognition program
8. Certification Programs
- Creating an environment of professionalism
- Promotion to members
- Promotion to law firms
- Promotion to nonmembers
Judging
An
Awards Committee, consisting of an independent panel of association
executives, will evaluate each entry based on an established
set of six criteria. The criteria were developed to ensure that
each entry provided adequate information to allow the program
to be adapted and implemented by other states and chapters. The
criteria include:
• Needs
Assessment
• Planning and Design
• Logistics and Production
• Budgeting and Finance
• Marketing, Promoting, and Advertising
• Evaluation
Awards
The
Awards are divided into three levels. Programs in each classification
and category are eligible for either a second place Cornerstone
Award, or a first place Keystone Award. One program out of all
the entries, among all classes and categories will be recognized
as the best overall program and will receive the Founders Award.
If the judges deem no entries submitted in a particular category
deserve an award, none will be given. Award winners will be notified
upon completion of judging.
All
award winning programs will receive special recognition at the
Professional Development Conference and will be displayed throughout
the conference, but the recognition does not end there. Award
winning programs will also be featured in @LAW and on the NALS
Website.
Entry
Rules
All
entries and supporting materials used in the program, including
marketing materials, manuals, brochures, flyers, and budget must
be received at the NALS Resource Center by November 1. All entries
must follow the prescribed format and must be submitted in both
a hard copy format on white 8 1/2" x 11" paper, placed
in plastic sleeves in a three-ring binder AND electronically
on a CD in PDF Format.
Entries
will not be judged unless all the questions are answered. Responses
should be numbered in the same order as the questions. Please
keep your responses as concise as possible.
All
entries become the property of the NALS Library, and all award-winning
programs will be available for use by other NALS states and chapters.
Format
for Submission
I.
General Description of Your Program
A
general description of you program must be limited to one 8 1/2" x
11” page. This page should provide a summary of your program
and must include the following information.
A. The
official title of the program, the classification and category
for which the entry is being submitted (entries may be re-categorized
at the discretion of the Awards Committee), the state/chapter
name, and your name, address, telephone number, and email address.
B. A
brief description of your program, including its format, size,
purpose, topic, and audience. For example, "a series of
six 2-hour audio conferences for support staff to assist them
in dealing more effectively with clients."
C. A
brief summary of your program. The purpose is to direct the reader's
attention to those aspects or elements of the program that make
the program exceptional and that make the program applicable
to other states or chapters.
1. How
was the need for this program identified (surveys, requests,
please quantify)?
2. How
does this program address this need?
1. List
the program's objectives.
2. Describe
the steps taken to design and develop the program (planning
process, members involved, creativity).
C.
Logistics and Production
1. How
was the program delivered to the target audience (room, room
set up, etc.)?
2. Provide
details describing educational materials, methods, and resources.
Include samples of printed materials used (lecture, small group
discussion, handouts).
1. What
is the annual income and expenses of your chapter/state?
2. Was
this program funded in whole or in part by a Grant from the
NALS Foundation?
3. What
were the program's broad financial objectives (profit, break-even,
or subsidized service)? Choose
one and tell why.
4. Provide
both the projected revenue and expense, as well as the actual
revenue and expense.
5. Provide
your best estimate of association resources expended on this
program. You might use, for example, total dollars and total
volunteer time.
E.
Marketing, Promoting, and Advertising
1. List
and describe the specific marketing, promotional and advertising
vehicles used.
1. To
what extent did the program achieve stated objectives (quantify
results such as 10 new members)?
2. What
broader impact, if any, did this program have on the growth,
image or performance of the state/chapter or its members?
3. Based
on the outcome of this program, describe the most significant
changes that might be made the next time a similar program
is offered.
Why
reinvent the wheel? Not just a competition,
the Jett Awards are a terrific member benefit!