Tuesday, June 23, 2009

Are YOU Connected?

Been reading your e-News and regional newsletters lately? Are you aware that NALS is on LinkedIn, Facebook, and Twitter. Have you visited the new NALS Community at Ning or created your own personal profile page?

You may be wondering, “What’s the big deal about Facebook? Who cares about Twitter and tweeting? I don’t have time to fool around with these Internet sites.” I understand your point. However, all of these sites provide you with a means to stay regularly connected with friends and colleagues. For the Millennials, these social networking sites replace the telephone and note cards of the Boomer generation. We Boomers often lament about being unable to stay in touch because we don’t have the time to make a phone call, send a lengthy email, or even compose the yearly family update for our Christmas cards. For the Millennials, without having to dial and speak to each of their friends, they know exactly where their friends are meeting and what they’re doing.

Internet social networks provide an untapped marketing tool for NALS. Think about it. How cool would it be to receive a notice that a member is attending a NALS conference, to get regular updates about the content of an interesting seminar, and then to have a dialogue as the conference is going on? It opens up a whole new way for members to be connected to NALS.

Positively, they are an opportunity to stay in touch more often than ever before. How many of us (me included) think about our long-time friends and extended family that we don't see very often and think, “I really should get in touch with them and see how they are doing.”?

That’s the beauty of being connected through Internet social networks.

Using short sentences, you can view updates about your NALS friends or family members and know exactly what’s going on in their lives. You can post updates of your own, keeping friends and family up-to-date about you too.

I know you’re thinking, “I don’t want to world to know what I’m doing – it’s personal.” Then set your security settings so that only your trusted friends view your personal profile. You have the power to accept or reject people as “friends” thereby restricting access to your personal profile and updates.

Of course, you should always exercise caution about what you post. Never include derogatory statements about anyone or post pictures that you wouldn’t want shown to your mother or to your boss.

Being CONNECTED is all about staying in touch. So send a friend request to me – I would love to be connected with YOU!

PattiPP

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