Saturday, January 23, 2010

A Question of Value . . .

What is value and why do we scrutinize and prioritize the value of everyone and everything about us?

Why is it that we will buy the store brand cereal, but wouldn’t dream of buying the store brand coffee? What is it that determines the value of spending more for basically the same thing?

Some would argue that it isn’t the same. That the "store brand " is not quite as good. That the special brand has more value for your dollars. This is also true of NALS membership.

Why is NALS membership valuable now more than ever? In an age where we can access just about anything on the Internet, why do we value our connection to NALS?

Is it possible that membership in NALS, with its education and certification opportunities, has provided us with an edge over other employees during this economy? Could it be that NALS consistently provides the knowledge needed to move forward in our careers?

OR could it be that NALS fulfills something sorely lacking in our professional lives?

No other professional association will support you in your view of who you are in the legal services industry and how your expertise and professionalism matter in your job. It won’t come from your family. Not from your co-workers who will not understand the value of belonging. It probably will not come from your office or your attorneys, so overworked and inundated with the financial concerns of firm or the practice in general that they barely notice your existence (except when you aren’t at your desk).

Only through NALS will you come to know and understand your true value and worth as a legal professional – your rightful place within the law firm structure.

Is NALS of value? Is it worthy of your dollars and your time? I believe that it is. Do YOU?

If you value yourself as a professional, then you will also value what NALS has to offer at its Professional Development Conference, March 11-13, 2010. http://www.nals.org/conferences/professionaldevelopment/registration.html

THINK BIG! Change yourself. Give yourself the value you deserve.

Patricia E. Infanti, PP, PLS
NALS President-elect

Labels: ,