Marketing Director

General: The Marketing Director may act as chairman of the Marketing Committee and works to publicize seminars and meetings through the local news media and colleges and provide press releases for special events and/or certifications; develop and implement direct marketing opportunities; and secure advertising/corporate sponsorship to promote association activities.

Suggested Duties:
These are merely suggestions and are the bare minimum:

• Maintain a publicity list which should include names and addresses of colleges and/or technical schools with legal courses, local bar association publications, local newspapers, business publications in the area, legal newsletters, and local radio and television stations which carry announcements.
• Prepare press releases as required.
• Maintain a Marketing Guide to assist with marketing efforts.
• Place ads, articles, and announcements in other legal publications.
• Contact advertisers to solicit ads for newsletters.
• Maintain and contact corporate sponsors and develop new corporate sponsors to solicit sponsorship of association activities.