Keep the Members You Have!
internal marketing ideas for all size chapters
by Verna Griffin, PP, PLS & Patricia Infanti, PP, PLS

Establish a Membership Phone Tree.
Even though we are all professionals and adults and chapter events are usually noted in the chapter’s publication, it is important that the membership committee establish a phone tree and contact each and every member each month to remind them of upcoming meetings or events. Monthly contact with members gives you an opportunity to remind them to invite a colleague to attend with them, or provides you with an opportunity to find out why a member has not been coming out.

Use Email as a Marketing Tool.
Either the President or LMC should send a Current Events E-Blast to all members who have email. Email can be a powerful marketing tool if used efficiently and as long as it is not overused.

Five - Ten Year Certificates.
A great way to retain your members is to present a certificate commemorating a member’s five or ten-year anniversary of membership.

Feature Member Who has Received CLE Award.
Introduce the newest member to receive a NALS CLE Award by announcing their name at the next meeting.

NALS Member Pins.
Present each new member with a NALS Member Pin at a general membership meeting. This is a great way to introduce the new member to all seasoned members in attendance.Free Meeting Passes.
Give a free pass to every member who renews - so they can invite someone to a meeting at least once a year.

Feature a Member in the State or Chapter Publication.
Honor two members in the State or Chapter Publication and have that member be in the “Member Spotlight” with one new member and one seasoned member.

Encourage Attendance at State meetings.
Sponsor a first timer to each state meeting. The member sponsored needs to give a short report of the meeting event to the members at the next membership meeting.

Help New Members Feel a Part of the Chapter.
It is important to get new members involved right away with small tasks that they can succeed in. Make sure to acknowledge their help and give them recognition so they feel good and want to do more.