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January 2005

Augmented Reality
by MaryEllen Skelton, Stoel Rives LLP


Oh boy! To further blur the line between cyber and meat space, researchers are busily developing what is known as "augmented reality." What? Reality isn't real enough? We have to augment it now? Oh well, I suppose change is inevitable, and unless I win the lottery, my private low-tech island in the South Pacific isn't going to happen, so read on.


The basic concept of augmented reality is to superimpose graphics, audio and other computer-generated sense enhancements over a real-world setting in real-time. In other words, to have computer displays jumping out from around every corner and billboard with the aid of a pair of graphical display glasses, and real-time hype coming at you from a digital audio receiver. A more sophisticated level of this kind of "augmented reality" was one of the futuristic concepts featured in the 2002 movie Minority Report. Those of you who saw the flick will remember whenever Tom Cruise walked by a store-front or commercial concourse, his eyeballs were scanned and he, as well as all other passers-by, were assaulted with automated voices advertising specials on items in their personal preference files. Just what we all need - targeted advertising 24/7 wherever we go. Nice.


Mercifully, eyeball scanning for what flavor soda or brand of running shoes you prefer is a long way off. For now, the enhanced reality slated to come our way within the next decade will be experienced through a heads-up display (eventually scaling-down to a pair of regular-sized eyeglasses) and will show terminator-style graphical information interfaces overlayed on top of the real world we're walking through. This would enable you to be walking by a building and see a display list of the merchandise carried inside, complete with brand logos, etc. And all of this would be displayed for and viewed from an individual viewer's perspective. Scary, huh? But hey...let's look at the bright side. If techno-innovators can pull this off, maybe there will eventually be other applications available as well - such as augmenting your home reality. You could live in the most austere one-room apartment that through "augmented reality" appeared to be a palace right up until the moment you took the glasses off to go to sleep. And what about "augmented spousal-unit," hmmm? Talk about your ultimate beer goggles! Woo hoo!


So maybe I'll wait a while before I move into the grass hut and start weaving baskets to get away from technology - this stuff might just be gettin' good.

 

 

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