External Marketing
- Marketing on the Internet
Have you taken the time to explore the NALS
website to discover the many resources available to you? For
example, on the leadership page, you can download the entire
nals.org manual. This is an online version of the
popular procedures and guidance manual NALS.org. There
are tips and information on everything you need to run
your chapter or association – ranging from how to conduct
meetings, membership recognition, education and certification,
technology, marketing and NALS Foundation. Just under
marketing, there are many short articles including the
following:
EXTERNAL MARKETING
marketing on the internet
Web Site.
Your chapter’s site could generate membership
leads from areas that were inaccessible before the Internet.
Think of the Internet as an information booth that is open
24 hours a day, 365 days a year.
A web site can and should:
• be an information source for members and
potential members
• contain information that will help people in their careers
• include all or part of your publications
• list chapter products and services
• contain meeting information
• provide links to other legal websites
• include certification and recertification information
• provide a guest registry
• include a calendar of events
Use your imagination; the possibilities are
limitless. If someone in your chapter is an internet expert,
the cost of setting up a web site can be almost nothing.
There are web sites that cost around $100 per year that
are easy to use and simple to create and update.
