October 2008



From the Foundation
by Mary Burns, PP, PLS

 

I’m not sure how I discovered ForImpact.org and The Suddes Group, but I recommend signing up for their weekly online wow (W.O.W.) e-mail.  There is always something positive about the W.O.W e-mail and while the focus is on nonprofits and raising funds, the ideas expressed in the e-mails can easily translate into action for not only the NALS Foundation but for NALS.

The most recent issue of the W.O.W. e-mail is titled “How to Stay Bullish in Bearish Times” and deals with staying positive in negative times.  Granted, the issue addressed is fundraising but what if you take the principles and apply them to your chapter, to a membership campaign, to an educational event, or to a certification program?  Think about it.

Three ways to stay BULLISH in BEARISH TIMES.

THINK BIG.  Asking 10 or 100 people for a $100,000 project is 1,000 times harder than finding the one person who loves the project and wants to see it happen. 

BUILD SIMPLE. The clear, concise, compelling message around Purpose, Priorities and Plan. That's “all” it takes.
*Some fun alliteration: Complexity, Complaining and Confusion Create a Cacophony of Contradictions that Condemn a Clear, Concise, Compelling Case.

ACT NOW. Don't “bunker hunker”.  Don't hide in your office. Successful achievers in this financial climate are out making visits, making great presentations and making money for their organization.


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