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June 2006

In this Issue:

Message from Cathy Hankins, PP, PLS, NALS President
NALS can't spell S CCESS without U and the success of NALS depends on YOU!
You have probably noticed that my column in @LAW is called Communicate and Participate.  This year's NALS board is committed to keeping the lines of communication open among all of the members, whether it is by letter, phone, e-mail or carrier pigeon.  We are always available to listen to your comments and suggestions, and encourage you to let us hear from you.  You can call us or send us an e-mail message or call us on the phone.  We even love to get mail the old fashioned way.  Do you have a question you need an answer to?  Is there something you don't understand?  Then ask us.  We are doing our part to communicate with all of the members and will continue to make our members aware of what's going on in NALS. 
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Playing the Recertification Blues
Unfortunately, from the time you obtain your PLS or PP, you need to start thinking about and working toward recertification.  All PPs and most PLSs need 75 recertification hours.  So, over a period of five years, you’re going to need to average 15 hours of CLE a year.
Of course, you could recertify by retaking the exam.  I’m sometimes jokingly referred to as “Marsha Smitherman, PP, PLS, PLS,” because I recertified my PLS last time by retaking the exam.  I had trouble convincing my study group students to try the then-new one-day exam, so I did it myself.  Given the cost of recertification hours, it may be cheaper, but there’s the gamble of how long it’s going to take you to pass—luckily, I got through the second time on the first try (by then I knew how to study).  However, I have no desire to take the PP again.  Ever.
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Raising the Bar ’Äì Jett Awards Founder's Winner
Did you miss the exciting presentation by the Grand Traverse Area Legal Professionals (Michigan) in Tulsa this past March?  Their “Raising the Bar” program won the Founders Award this year.
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What's the Hype?
I think that those of you who are not certified wonder from time to time what all the hype is regarding certification.  If you’re doing your job and attending NALS meetings, you’re doing enough, right?  Not exactly.
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Welcome to the new Marketing Tool Kit!
This kit was developed and designed to help you—the chapter or state builder—with your marketing needs.
Whether your association is large or small, urban or rural, in need of an extreme makeover or just a remodeling project, this Tool Kit will help you revitalize your marketing strategy.
Inside the Tool Kit are innovative and cutting edge marketing techniques that will be sure to open your eyes to fresh ideas on getting your association’s name in front of the legal community.
It’s easier to begin building your membership when you have the proper tools. The Tool Kit contains basic information, forms, solutions, and suggestions to help you build and market membership.
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Bad Decision/Good Decision
Look up the word “association” in your dictionary.  The main definition is “an organization of people with a common purpose and having a formal structure.” Some other words used to define “association” include:  “friendship” and “connection.”
Membership in this tri-level organization is one of the best decisions I have made in my life.  Believe me—I have made some wrong decisions.  I made the wrong decision TWICE before making the right one.  It is never too late to make the right decision.
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maximizing your potential!
NALS...the association for legal professionals

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