Welcome
to the new Marketing Tool Kit!
by
the 2006-2007 NALS Marketing Committee
This
kit was developed and designed to help you—the
chapter or state builder—with your marketing
needs.
Whether
your association is large or small, urban or rural,
in need of an extreme makeover or just a remodeling
project, this Tool Kit will help you revitalize your
marketing strategy.
Inside
the Tool Kit are innovative and cutting edge marketing
techniques that will be sure to open your eyes to
fresh ideas on getting your association’s name
in front of the legal community.
It’s
easier to begin building your membership when you
have the proper tools. The Tool Kit contains basic
information, forms, solutions, and suggestions to
help you build and market membership.
We
start with designing – or developing – your
marketing plan. Next, we show you how to lay your
foundation. We talk about working with your construction
crew. The framing guidelines are readymade marketing
projects your chapter could start using today.
This
kit also offers equipment for you to use in building
your marketing project, such as the Technology Tools
chapter, a listing of Internet Web sites that will
provide a plethora of media contacts for your chapter
to utilize.
Another
helpful piece of equipment that works hand-in-hand
with the Technology Tools chapter is the Diagrams
chapter. This chapter contains information on the
ins-and-outs of press releases and building your
chapter’s relationship with the media.
Finally,
we include the Blueprints chapter for a myriad of
guidelines and forms to help your chapter do almost
anything it desires to build a successful association.
Be
sure to join members of the NALS Marketing Committee
as they host in-depth discussions on various chapters
of this great manual in the On-Line Learning Center:
May
31, 2006 – Working with the Construction
Crew
August 30, 2006 – Laying a Foundation
September 20, 2006 – Framing Instructions
December 6, 2006 – Sketches
January 17, 2007 – How to Attract Exhibitors/Sponsors/Vendors
to your Conference
February 28, 2007 – Blueprints
click
here to download the tool kit
Members – Get
ready to market and build
