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Strong Communication Skills Lead to Career Success
By Kathleen Call

Knowing how to communicate effectively, both verbally and in writing, has become a critical aspect of success not only in the legal field but the overall business world as well. In fact, what you say and how you say it can make or break your image in the workplace. In a survey commissioned by our company, nearly half (49 percent) of those asked said a person’s communication style has the greatest impact on his or her professional reputation.

The information age has resulted in an unprecedented number of daily exchanges through everything from voice mail and e-mail to cell phones, videoconferencing and corporate intranets. While technology is more sophisticated than ever, people using these advanced tools must themselves be skilled communicators or the message is lost.

Legal professionals with strong interpersonal abilities are able to build rapport with colleagues, which can help move projects along more efficiently. They know whose expertise to tap when they need assistance and are adept at resolving conflicts and building consensus among team members. As a result, these individuals are in high demand within law firms and corporate legal departments. Here are some ways to hone your communication skills:Listen well. Perhaps the most important and the most frequently overlooked communication skill is listening. Paying close attention to what the other person is saying requires discipline. It takes practice to avoid interrupting others and to welcome differing perspectives.Clarify your objectives and focus. Know why you are talking with or writing to someone. What do you want to accomplish with your communication? Brevity is always appreciated in the fast-paced legal field. Before you dial the phone or write an e-mail, take a moment to organize your thoughts. Are you asking for information? Passing on a message from a third party? Following up on a request for data? Make your questions or statements clear and concise.Brush up on your writing. Today’s employers are searching for workers who write well. Consider enrolling in a course in business writing. Make sure your documents flow, with transitions between paragraphs. Don’t stray from your main points.Proofread all written communications. Spelling and grammar checkers are helpful tools but are no substitute for your own eyes. Review everything you write. Consider starting with the end of the document and reading paragraphs in reverse order. This will help you focus more on mechanics versus content. Choose your words carefully when e-mailing, since written messages often appear more severe than intended. If you’re requesting action, make sure it’s clear what is needed.Know your audience. To whom are you directing the message -- your manager? An attorney? A client? The reason for the call or message, as well as the identity of the recipient, will help determine its content and style.Match delivery to message. Oftentimes, how you say something is as important as what you say. Use a tone befitting the message. Be clear and straightforward. If the content is urgent, sensitive or confidential, a face-to-face meeting will be preferable to a letter, whenever possible. By all means, avoid using a fax, voice mail or e-mail to convey private or sensitive communications. Ask your associates how they prefer to receive routine messages.Repeat important information. In voice mail messages, always repeat your name and phone number as you conclude. At meetings, restate objectives, priorities and deadlines. When you’re receiving instructions or complex information, reiterate what the other person said to prevent misunderstandings.Rehearse presentations. Whenever you have to make an important presentation, whether addressing meeting attendees or proposing an idea to your legal administrator, rehearse it in advance. You’ll learn how long it takes and be able to improve the way you convey your key points.

If you practice these skills on a continual basis, you will likely discover where your thinking and communication style may be enhanced for more professionalism, clarity and effectiveness.

Kathleen Call is executive director of The Affiliates®, a leading staffing service specializing in the placement of legal professionals with law firms and corporate legal departments. Based in Menlo Park, Calif., The Affiliates has offices in major cities throughout the United States and Canada.

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